Monitoring Period 1st March till 13th June 17
Monitoring Period 1st May till 31st July 16
Monitoring Period 11september,17
SocioInsider is intended to be the largest digital and social media research company worldwide. Our unique and time-tested approach offers an ideal synergy of machine and human intelligence, which enable us to provide actionable business insights based on online conversations.
Our subject matter experts (SMEs) include data scientist, life-science and pharmacy graduates, healthcare and pharmaceutical professionals which are capable of collecting, assimilating and analyzing unstructured big data into meaningful set of data which can be translated into actionable insights.
Continuous innovation and adaptation of best in class tools are the key differentiators of our process. Artificial intelligence and natural language processing tools offers a great deal of data collection and data classification, rest is very well taken care by our SMEs. Patient’s expression differs as they use variety of terms to describe their therapeutic situation. To ensure high quality and relevancy, our life science experts (SMEs) read through the entire content, which leaves no room for error.
Providing a timely report while ensuring quality aspects are very essencial in strategy making, providing a quality report in the given time frame is our guiding principle and a multi-layered machine and human data screening followed by manual reading of posts by subject matter experts (SMEs) leaves no room for error and ensures inclusion of maximum posts.
Social media analysis require attention to details sometimes analyst has to look for the content going beyond the monitoring period to understand the context of posts or writer’s profile. With an efficient team of SMEs that include medical, pharmacy, life science graduates, statistician and pharmaceutical marketing experts.
Using our listening techniques, various levels of conversations can be mapped. It can be applied on any brands or therapy areas and map the internal and external customer, stakeholder's perception, sentiment and expectations about the brand or services. Following are some of the areas to be considered for the social media listening
Here is how you can leverage our social media listening research
Understand writer's profile (HCP, patient/caregiver, pharmacist, nurse, etc) and their level of engagement.
Understand level of conversation of various brands in the segment to benchmark the social media presence
Understand writer's perception and attitude towards your brand competitor's brands.
Identify the media type where customers and prospects are engaging to optimize the media spends.
To plan the marketing and communication strategy.
Identify the real time opportunity and threats to improvise the marketing efforts and their impacts of campaigns.
Identify needs, gaps and expectations to improve the product, services and offerings.
Identify the major cause of concerns to focus on target areas and improvise it with better customer understanding.